Defining a new kind of social app
As we prepare to launch a world-first app we've run into a problem. What is it?
Apps are similar to books or music. They have genres. Strict rules that define who they are for, helping us, the consumer, not only discover them but share them.
If I say, "I really like this band, their music is good, you'd like it." What reason do you have to listen to it? You get 'good' music recommendations every day. Unless you're emotionally invested in what I care about, you're not going to bother.
But, if